Overview
No‑nonsense investment campaign positioning Phoenix as a disciplined, high‑return opportunity.

Audience
Top 5% of household wealth.

Goal
Acquire new investors and grow assets under management.

Impact
More than $175M in new investments.

Channels
Website · Web Ads · Video · Email · Investment Guides · Webinars

Responsibilities
Campaign strategy · Copywriting for all channels · Video editing · Pitching to clients

Overview
Integrated ESG‑driven campaign balancing performance and responsibility.

Audience
Top 5% of household wealth.

Goal
Acquire new investors and grow AUM.

Impact
Secured more than $10M in new investments.

Channels
Website · Web Ads · Video · Email · Investment Guides · Webinars

Responsibilities
Campaign strategy · Copywriting for all channels · Video editing · Pitching to clients