Moti Benti ACD & Copywriter
Campaigns
Fundamental Brands
2025–2026
Overview
Investment campaign focused on acquiring up-and-coming personal care brands to generate monthly royalties for investors.
Audience
Accredited investors and individuals seeking passive income through alternative assets.
Goal
Generate interest in the brand acquisition model and drive investment into the fund.
Impact
Campaign launch and initial capital raising phase.
Channels
Website · Web Ads · Video · Email · Investment Guides · Webinars
Responsibilities
Campaign strategy · Copywriting for all channels · Video editing · Pitching to clients
Fundamental ad 1
Fundamental ad 2
Fundamental ad 3
Fundamental ad 4
Phoenix American Hospitality
2022–2024
Overview
No‑nonsense investment campaign positioning Phoenix as a disciplined, high‑return opportunity.
Audience
Accredited investors and individuals seeking passive income through alternative assets.
Goal
Acquire new investors and grow assets under management.
Impact
More than $175M in new investments.
Channels
Website · Web Ads · Video · Email · Investment Guides · Webinars
Responsibilities
Campaign strategy · Copywriting for all channels · Video editing · Pitching to clients
Phoenix ad
Phoenix ad
Phoenix ad
Phoenix ad
7e Mortgage Notes
2023–2024
Overview
Integrated ESG‑driven campaign balancing performance and responsibility.
Audience
Accredited investors and individuals seeking passive income through alternative assets.
Goal
Acquire new investors and grow AUM.
Impact
Secured more than $10M in new investments.
Channels
Website · Web Ads · Video · Email · Investment Guides · Webinars
Responsibilities
Campaign strategy · Copywriting for all channels · Video editing · Pitching to clients
7e ad
7e ad
7e ad
7e ad
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