Resume

Education

Columbia University, Columbia College, New York, NY          

Bachelor of Arts, Sociology 

Experience

E5A Integrated Marketing, New York, NY

Senior Copywriter | January 2023-Present

  • Create content for investments across several marketing channels (ad, website, email, radio, and video) that secured over $60 million across clients in the last year.

  • Develop messaging frameworks for clients to standardize copy and visual aesthetics.

  • Collaborate cross-functionally with editor and paid media to strategize campaign content.

  • Establish and maintain a consistent brand voice for each client with editor and junior copywriter. 

  • Produce different versions of ad, website, and email copy to A/B test in collaboration with the marketing team.

  • Craft SEO-optimized content based on top searches according to Google analytics data.

  • Develop press releases for major announcements following established brand guidelines.

  • Assist in building targeted audiences through Google Detailed Demographic Targeting.

Copywriter | January 2022-December 2022

  • Developed copy for investments in ETFs, financial services, venture capital, and real estate.

  • Wrote content in accordance with Meta, Google, AdRoll, and LiveIntent ad specifications.

  • Customized writing for each stage of the investor journey (e.g., outreach, retargeting, etc.).

  • Edited footage using Premiere Pro, creating engaging social media content and website videos.

Columbia University Sociology Department, New York, NY

Research Assistant for Francisco Lara-Garcia | March 2019-September 2020

  • Research Assistance for Components of Context: Respecifying the Role of Context in Migration Research [International Migration Review, Volume 56, Issue 4, December 2021].

  • Compiled and coded a historical literature review of the last 10 years of articles from the Journal of Ethnic and Migration Studies concerning immigrant settlement at a subnational level.

Research Assistant for Professor Van Tran | September 2018-March 2019

  • Researched and wrote weekly memos giving the background of recent refugee resettlement.

  • Produced background memos partially included in Professor Tran and Francisco Lara García’s article, A New Beginning: Integration of Refugees in the Early Years of Arrival in the United States [The Russell Sage Foundation Journal for the Social Sciences, Volume 6, Issue 3, November 2020], on the legal landscape of U.S. immigration in the twenty-first century.

Skills

SEO, Premiere Pro, After Effects, Final Cut Pro, Photoshop, and Figma