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Those in the top 5% of household incomes who have shown interest in real estate, and yield investments.
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These are top-funnel outreach ads that seek to introduce the basic premise of the offering: an ethical, real estate-based yield investment that has been delivering an 8-11% return.
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This specific return was made possible because of the bonus shares that were offered to investments above $25,000. The range was included to entice potential investors with the possibility of seeing even larger returns if they invested more.
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Meta, Google, AdRoll, and LiveIntent.
