These videos for the offering page and Google Performance Max were kept in line with the simple phrase that defined the rest of the creative framework: Do good by doing well. I expressed this sentiment aesthetically by appealing to pathos through video of families and discussed them being saved from eviction, but was also explicit about the aimed 8% investment delivered as monthly distributions.
This was the first client where video was a core aspect of my work. I wrote, animated, and edited the landing page and the Google Performance Max videos in After Effects and Premiere Pro.
The production of this content was a site of operational streamlining I had the opportunity to initiate and lead. I identified that the videos being produced for clients were not up to the standards that they could have been, so I taught myself how to use Premiere and do simple animations in After Effects. The saved the agency time, money, and offered a more efficient production pipeline by producing everything but the narration and stock video in house.