Following the creative brief and background research, I wrote the landing page for the offering. This page exists as the center of the campaign—it is a resource for potential investors to understand the offering, whether it’s right for them, what they can expect following and investment, and of course, to invest. Users should leave this page understanding that by investing, they are doing a social good and helping grow their portfolio.
Below is a selection of some of the website sections that proved to be particularly effective for converting potential investors, as well as a link to a PDF of the full site: the introduction to the company and seven reasons to invest, a play off of the company name.
Site Excerpts:
